SCORE Mentors Berks and Schuylkill Cty
534 Case Studies
Case Study: Twistafit launches and grows its phone accessory business with SCORE Mentors Berks and Schuylkill Cty
A SCORE Mentors Berks and Schuylkill Cty Case Study
Twistafit - Customer Case Study
Twistafit, founded by Chris Castro in Phoenix, Arizona in 2015, needed help launching and positioning its flexible smartphone grip product. The business was looking to turn an innovative phone accessory into a market-ready product with a clear message and promotional materials.
SCORE Mentors Berks and Schuylkill Cty helped Castro get started by working with mentors Simon Mahler and Michael Riley. With SCORE’s guidance, Twistafit successfully launched, designed its website, and created promotional videos that explained how the product works, helping the company move forward and begin selling through channels like Amazon.
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Twistafit
Chris Castro
Owner