SCORE Mentors Berks and Schuylkill Cty
534 Case Studies
A SCORE Mentors Berks and Schuylkill Cty Case Study
Sub Zero Nitrogen Ice Cream Nashua, owned by Rita and Mark McCabe, was a new business in Nashua, New Hampshire looking for help with financials, marketing, and startup feasibility as they launched a Sub Zero Nitrogen Ice Cream franchise. As first-time business owners, they needed guidance from experienced advisors to better understand the challenges of starting and growing the business.
SCORE Mentors Berks and Schuylkill Cty connected the McCabes with mentor Ed Izzo, who helped them analyze their financials, reduce costs, improve revenues, get tax guidance, and find a bookkeeper, while also introducing them to another mentor with franchise and marketing experience. With support from SCORE Mentors Berks and Schuylkill Cty, the business went on to win multiple awards, including Best Dessert of Greater Nashua, Wedding Wire’s Couples Choice award for four consecutive years, and become a 2018 American Small Business Championship finalist.
Rita McCabe
Owner