Case Study: Solar Alternatives Design achieves business growth and stronger profitability with SCORE Mentors Berks and Schuylkill Cty

Solar Alternatives Design - Customer Case Study

Solar Alternatives Design, led by owner Tom Durston in Soulsbyville, California, needed business guidance as the sole proprietor grew a photovoltaic energy design and consulting company. After coming from a technical and federal agency background, Durston had strong analytical skills but lacked business experience, mentorship, and support for larger contract opportunities.

SCORE Mentors Berks and Schuylkill Cty connected Durston with volunteer mentor Steve Farrell, who advised on website content, subcontractor relationships, and pricing strategy. With SCORE’s help, Solar Alternatives Design got off to a smooth start, navigated business challenges, and increased both volume and profitability as Durston focused more on technical development.

Solar Alternatives Design

Tom Durston

Owner