Case Study: Simply Decadent grows sales and visibility with SCORE Mentors Berks and Schuylkill Cty

Simply Decadent - Customer Case Study

Simply Decadent, LLC is a custom cake, cookie, and cupcake business founded in 2017 by Jackie Fuller, Adonica Collins-Smith, and Debby Fuller. As a new business, the owners needed help clarifying their value proposition, business strategy, target customer profiles, and marketing approach to increase visibility and sales.

SCORE Mentors Berks and Schuylkill Cty connected the owners with mentor Charles Anderson, who helped them refine their messaging and marketing best practices. With guidance from SCORE Mentors Berks and Schuylkill Cty, Simply Decadent was able to quickly implement new ideas, increase visibility, boost sales, and improve repeat business while continuing to optimize customer attraction and retention.

Simply Decadent

Jackie Fuller

Owner