Case Study: Seniors Helping Seniors grows a compassionate in-home care business with SCORE Mentors Berks and Schuylkill Cty

Seniors Helping Seniors - Customer Case Study

The customer, Seniors Helping Seniors, was a franchise founded by Greg and Katie Dodd to provide in-home senior care services. After Greg was laid off from his corporate job, the couple faced the challenge of starting their own business and sought a proven franchise model with strong procedural and marketing support. They connected with the vendor, SCORE Mentors Berks and Schuylkill Cty, for guidance.

SCORE provided one-on-one mentoring sessions and webinars that helped the customer sharpen their branding, advertising, and social media skills. This solution gave them valuable insights into their target demographic, enabling them to better establish their niche as a quality service provider. As a result, Seniors Helping Seniors became a successful and rewarding business, well-positioned to meet the growing demand for elder care services.

Seniors Helping Seniors

Greg Dodd

Owner