Case Study: Planning Commissioners Journal gains 100 new subscribers with SCORE Mentors Berks and Schuylkill Cty

Planning Commissioners Journal - Customer Case Study

The customer, Planning Commissioners Journal, a quarterly publication for citizen planners, faced a challenge growing its subscriber base beyond 6,000. With a limited budget for a new direct-mail campaign, founder Wayne Senville needed expert guidance to ensure its effectiveness. He turned to the vendor, SCORE Mentors Berks and Schuylkill Cty, for business counseling.

The SCORE mentors provided a strategic solution by critiquing the direct-mail campaign's design and approach, even contributing a cartoon to improve its tone. They also offered crucial content guidelines to broaden the publication's appeal. This assistance from SCORE resulted in the acquisition of 100 new subscribers from the campaign and significantly enhanced the journal's overall value to its readership.

Planning Commissioners Journal

Wayne Senville

Owner