Case Study: Nicole Williams Collective builds a stronger brand and scales with SCORE Mentors Berks and Schuylkill Cty

Nicole Williams Collective - Customer Case Study

Nicole Williams Collective, led by owner Nicole Williams in Brooklyn, New York, is a multicultural communications agency founded in 2015. As the business grew, Nicole needed experienced guidance to help her make strategic decisions, manage a lot of moving parts, and see her own blind spots more clearly. She turned to SCORE Mentors Berks and Schuylkill Cty for mentoring support.

Through video mentoring with SCORE Mentors Berks and Schuylkill Cty volunteer Steve Martin, Nicole refined her brand, explored ways to scale, and received advice on trademarking a recurring phrase that became a sub-brand, the Fabulously Fearless Project. With SCORE’s help, she tested ideas between sessions and used the feedback to build community and strengthen her business strategy, helping her move beyond her comfort zone and grow with more confidence.

Nicole Williams Collective

Nicole M. Williams

Owner