Case Study: Mermaid Butter achieves business growth with SCORE Mentors Berks and Schuylkill Cty

Mermaid Butter - Customer Case Study

Dawn Schol, president of Mermaid Butter, needed help turning her homemade, all-natural whipped body butter into a real business. She was looking for a natural solution for her severely dry skin, and after creating her own product, she turned to SCORE Mentors Berks and Schuylkill Cty for guidance on launching and growing the company.

SCORE Mentors Berks and Schuylkill Cty, through mentor Pamela Kaur, helped Schol choose the right corporate structure, complete IRS and state paperwork, refine the formula, and develop branding and pricing. As a result, Mermaid Butter became an S corporation, launched a website, and secured placement with three local merchants, while also gaining additional direct sales through customized orders online.

Mermaid Butter

Dawn Schol

Owner