Case Study: Madalynne Intimates grows its lingerie brand with SCORE Mentors Berks and Schuylkill Cty

Madalynne Intimates - Customer Case Study

Madalynne Intimates, founded by Maddie Flanigan, grew from a passion for sewing into a business selling lingerie, patterns, kits, and workshops. As the brand expanded from collaborations with Urban Outfitters into its own product line, Flanigan needed guidance to refine ideas, protect her designs, and make confident business decisions. SCORE Mentors Berks and Schuylkill Cty provided mentoring support for that challenge.

SCORE Mentors Berks and Schuylkill Cty, through mentor Marcy Love Abloeser, helped Flanigan brainstorm, offered an outside perspective, asked tough questions, and assisted with patent and trademark work. With this support, Madalynne Intimates successfully launched exclusive Urban Outfitters lines, one of which sold out in just a few weeks, while also expanding into its own lingerie brand, sewing patterns, and brand partnerships.

Madalynne Intimates

Maddie Flanigan

Owner