Case Study: Lauren Farrell NY Achieves Retail Placement and Business Growth with SCORE Mentors Berks and Schuylkill Cty

Lauren Farrell NY - Customer Case Study

Lauren Farrell, owner of Lauren Farrell NY in Westfield, New Jersey, was looking for guidance to help her fashion business grow. She turned to SCORE Mentors Berks and Schuylkill Cty because the entrepreneurs in her immediate circle couldn’t provide the coaching or perspective she needed, especially around launching and marketing a unique product line.

SCORE Mentors Berks and Schuylkill Cty connected Farrell with mentor Ken Narod, who provided ongoing advice, resources, and networking support. With that help, Farrell achieved her main goal of getting her products sold in a retail location, and by July 2018 her handbags were being carried by the first retail collegiate store, while her brand also gained visibility in People en Español and Accessories magazines.

Lauren Farrell NY

Lauren Farrell

Owner