Case Study: Jill Johns International strengthens its brand and growth plan with SCORE Mentors Berks and Schuylkill Cty

Jill Johns International - Customer Case Study

Jill Johns International, a concierge consulting and coaching business for small businesses and professional women, needed help solidifying its business plan, marketing direction, and growth strategy. After starting the company in Statesboro, Georgia, founder Jill Johns turned to SCORE Mentors Berks and Schuylkill Cty for guidance to ensure her model was built with growth in mind.

SCORE Mentors Berks and Schuylkill Cty, through volunteer mentor Gary Johnson, helped Jill Johns International refine its marketing strategy and five-year vision, strengthen its branding, and create business collateral and sales materials. As a result, Jill Johns International now has a more consistent brand, a frequently updated business plan, new promotional and participant materials, a facilitator’s guide in development, sponsors for recurring retreat needs, and was selected as one of 102 state winners in the 2017 American Small Business Championship.

Jill Johns International

Jill Johns

Owner