Case Study: Event Horizon VR achieves growth and a clear target market with SCORE Mentors Berks and Schuylkill Cty

Event Horizon VR - Customer Case Study

Event Horizon VR, founded by Mendel Bakaleynik in Chicago, Illinois, set out to bring virtual reality entertainment to events such as Bar and Bat Mitzvahs, birthday parties, and corporate gatherings. The company’s early challenge was deciding how to enter the market in a risky, still-emerging industry without investing heavily in a traditional VR arcade.

SCORE Mentors Berks and Schuylkill Cty helped Event Horizon VR refine its business model, target audience, and pricing, and steered Bakaleynik away from the costly arcade idea. With SCORE’s guidance, he launched a more practical event-based service, built a strong local reputation through demos and events, and grew the business to a successful, expanding client base.

Event Horizon VR

Mendel Bakaleynik

Owner