Case Study: ButterflyCraze achieves 1,900% sales growth with SCORE Mentors Berks and Schuylkill Cty

ButterflyCraze - Customer Case Study

ButterflyCraze, formerly Heart to Heart Gifts, is an Oceanside, California giftware and decorative accessories business founded by Yi Ping Lai. She was struggling with low confidence, slow growth, and flat sales as she looked to expand her online business.

SCORE Mentors Berks and Schuylkill Cty helped by providing Internet marketing guidance, mentoring, business planning support, and ongoing coaching. With SCORE Mentors Berks and Schuylkill Cty’s help, ButterflyCraze refined its strategy, improved financial discipline, and expanded its brand and licensing efforts, leading to sales increases of 1,900% within five months and projected annual sales of more than $1 million.

ButterflyCraze

Yi Ping Lai

Owner