Case Study: Best Comics boosts sales and reduces costs with SCORE Mentors Berks and Schuylkill Cty

Best Comics - Customer Case Study

Best Comics, led by Tommy Maletta, is a comics and collectibles retailer that has operated since 1991. After expanding to four locations, the business faced rising costs and needed help finding a more sustainable way to grow. SCORE Mentors Berks and Schuylkill Cty was brought in to help address the challenge of managing growth and improving marketing efficiency.

SCORE Mentors Berks and Schuylkill Cty recommended a low-cost social media strategy and helped Maletta rethink the business’s marketing approach. With guidance from SCORE Mentors Berks and Schuylkill Cty, Best Comics brought in high school students to create more engaging social content, closed three physical locations to cut costs, and shifted about 40% of sales to the internet while still maintaining growth.

Best Comics

Tommy Maletta

Owner