Case Study: Belgian Waffle Crafters achieves business growth and brand protection with SCORE Mentors Berks and Schuylkill Cty

Belgian Waffle Crafters - Customer Case Study

Belgian Waffle Crafters, owned by Francois Kerckhof, faced significant challenges while launching a waffle food truck business in the United States. As a new immigrant with limited knowledge of local business regulations and no industry connections, he needed guidance on everything from creating a business plan to navigating visa requirements. He turned to the vendor, SCORE Mentors Berks and Schuylkill Cty, for mentorship and advice on running a small business.

SCORE mentor Chris Exton provided crucial assistance by helping Kerckhof develop his business plan, research competitors, and vet potential accountants. The vendor also connected him with a lawyer to resolve a critical trademark dispute over his business name. As a result of this support, Belgian Waffle Crafters successfully secured a trademark, won a $10,000 small-business grant, and expanded from a single food truck to also operating a mall kiosk.

Belgian Waffle Crafters

Francois Kerckhof

Owner