Case Study: PBT Marketplace boosts pet marketplace UX and transparency with Scopic

PBT Marketplace evolves its pet platform with Scopic across 30+ countries

PBT Marketplace, a web application connecting pet breeders and retailers, faced a significant UX challenge. Their outdated website, built on classic ASP, was difficult to use and did not support the transparency their business model was founded on. They partnered with the vendor Scopic for custom web application development services to completely rebuild the platform.

Scopic rewrote the application using a robust technology stack including .NET MVC and REST API, systematically implementing PBT Marketplace's extensive customization requests. The solution delivered a clean, intuitive, and easily updatable site. The vendor's work resulted in an extremely positive user reaction, providing a tool that met user demands and helped build trust within the pet industry. The successful partnership that began in 2016 continues with Scopic adapting the platform based on ongoing user feedback.

PBT Marketplace