Case Study: Publicis Health Media streamlines pricing and improves margins with Scope Better

How Publicis Health Media Transformed their pricing with SCOPE

Publicis Health Media (PHM), a media agency in the healthcare industry, faced challenges with a manual, Excel-based scoping and pricing process. As the agency grew, this system became inefficient and inconsistent, making it difficult to manage complex client deliverables and adapt to new pricing models. To address this, they partnered with Scope Better for a more streamlined solution.

By implementing Scope Better's online platform, PHM transitioned to a centralized, deliverable-based approach to scoping. This solution provided greater efficiency and accuracy, enabling the team to explore optimized pricing strategies and improve margins. Scope Better facilitated better collaboration and insight sharing, which allowed PHM to introduce new, flexible pricing models and focus more on strategic decisions.

Publicis Health Media

Kim Van Tuyl

Group Vice President and Head of Business Management