Case Study: Large SaaS Company boosts weekly industry newsletters with Scoop.it

How a SaaS Company Leverages Curated Content in Their Weekly Newsletter to Become a Relevant Industry Source

Large SaaS Company, a customer experience solutions provider for large organizations, needed a better way to track industry trends and gather relevant news for a weekly newsletter. With a small, busy team, they were spending too much time jumping between tools and doing manual searches, and they needed a central system that would let multiple team members contribute consistently.

Scoop.it Enterprise provided content monitoring, content alerts, newsletter creation, and campaign analytics so the team could curate, organize, and share industry content more efficiently. With Scoop.it, Large SaaS Company built a customized weekly newsletter, saved time, and improved engagement: their newsletters were reportedly opened and clicked at more than 80%, delivering payback in about three weeks.