Case Study: Giant Fortune 500 Technology Company scales tailored content marketing with Scoop.it

How a Fortune 500 Company Curates Its Best Resources as Well as Third-party Content To Run Dozens of Content Marketing Programs Tailored to Various Industries and Clients

A giant Fortune 500 technology company needed a better way to help account teams and business development reps find content that was relevant to specific industries, products, and clients. While the corporate marketing team was producing plenty of broad messaging, marketers supporting individual sales teams needed a simple, flexible way to curate more targeted resources. Scoop.it’s Enterprise version helped solve that challenge.

With Scoop.it, dozens of marketers were able to create and distribute content hubs without IT support, combining company-created assets with third-party content for prospecting and client nurturing. The solution spread organically to 70+ marketing program leaders, resulting in more than 450 content hubs and around 500 pieces of content published per month, while also improving content distribution and analytics across programs.