Case Study: Welthungerhilfe transforms communications with Scompler’s corporate newsroom

Welthungerhilfe transforms communications in 18 months with Scompler

Welthungerhilfe, one of Germany's largest private aid organizations, faced challenges with its corporate communications, including teams working in separate channels and a lack of transparent processes. To establish more effective and consistent messaging, they partnered with vendor Scompler to implement a corporate newsroom model.

Scompler supported Welthungerhilfe through a participatory 18-month transformation process involving workshops and a soft launch to refine new working methods and roles. The solution established a topic-oriented newsroom that centrally manages all communication. While specific quantitative metrics are not provided, the result was a more effective and uniform corporate communication strategy, with Scompler's approach being highlighted as a crucial building block for its success.

Welthungerhilfe