Case Study: US Food Processing Company improves trade promotion forecasting with ScienceSoft

Trade Promotion Management Module for 30,000 Staff Company

US Food Processing Company is a US food processor with more than 140 years of history, over 150 number one and number two brands, and operations in more than 200 major locations worldwide. Its trade promotion management process was slowed by time-consuming report building across multiple tables, so it needed a way to store data in aggregated form for deeper analysis. ScienceSoft was brought in to support the company’s trade promotion management software integrated with its ERP system.

ScienceSoft created 10 multidimensional Cognos cubes for promotion analysis, finance and commercial control, and demand planning. The solution consolidated trade promotion data in aggregated form and gave sales and financial managers a faster way to generate reports and analyze sales by retailers and goods categories. According to the case study, the cubes improved sales volume and trade promotion forecasting with accuracy and visibility, helping speed-to-market and supporting informed decisions by top management.