Case Study: FMCG Corporation improves trade marketing planning across 180+ markets with ScienceSoft

Trade Marketing Planning System for 82,000 Staff FMCG Company

FMCG Corporation needed trade promotion management software that could serve as a trade marketing planning system and be customized for specific markets. ScienceSoft was selected to take over development and coordinate third-party teams for the project.

ScienceSoft built two connected applications: a field planning tool for regional headquarters and a market integrated platform for territory executives using iPads. The solution now supports trade marketing in more than 60 countries and helped improve alignment between regional planning and territorial execution across 180+ markets.

FMCG Corporation