Case Study: Samsung improves global campaign management with ScienceSoft’s marketing software development and support

Samsung expands marketing management to 60 countries with ScienceSoft

The customer, an international US-based marketing agency, faced a challenge when one of its key customers, Samsung, required a solution to coordinate its global offices for loyalty and marketing campaign management. The agency's internal IT department lacked the necessary skills, so they outsourced the software development and support to ScienceSoft.

ScienceSoft delivered a scalable marketing management solution using an iterative approach and provided multi-level support. The resulting software is now used by Samsung in over 60 countries, improving alignment among regional offices, enhancing loyalty management, and enabling the management of complex global marketing campaigns.

Samsung