Case Study: Large Media Company Automates Loyalty Program Management with ScienceSoft

Loyalty Program Automation for 5.5 MLN Readers

Large Media Company, a media business with 1,300 employees, 14 offices, more than 500,000 corporate subscribers, and 5 million readers, wanted a loyalty program to improve customer satisfaction and compete more effectively. ScienceSoft was brought in to build a loyalty program module for its Microsoft Dynamics CRM system.

ScienceSoft created a module that automatically keeps records of orders and payments, calculates inbound and outbound bonus points, tracks membership levels, and lets managers add rules and calculation patterns. The solution was designed to support more than 5 million readers and helped the company automate loyalty program management to increase customer engagement and satisfaction.