Case Study: Innovative Marketing Company achieves full-cycle loyalty and advertising management with ScienceSoft’s Magento extension

Innovative Marketing Company launches a two-component Magento extension with ScienceSoft

Innovative Marketing Company, which offers loyalty solutions to major retailers and financial institutions, needed to adapt its cloud-based advertising solution for Magento online stores and add loyalty program management. Their challenge was to avoid irrelevant ads and develop a fresh approach to loyalty campaigns that was compatible with various Magento themes. They engaged ScienceSoft to develop a Magento extension for this purpose.

ScienceSoft developed a two-component Magento extension that provides tools for targeted advertising and an automated loyalty points system. The solution allows for full-cycle management of ads and loyalty programs, making campaigns more beneficial and compatible with both Magento Open Source and Commerce editions. ScienceSoft delivered an efficient solution that successfully extended Magento's out-of-the-box features for the client.