Case Study: US-based Multinational Healthcare Company achieves sales management and performance reporting with ScienceSoft Dynamics CRM

Direct Sales Force CRM for a Us Market Leader In Cancer Diagnostics

The US-based Multinational Healthcare Company is a California-based market leader in epigenetic diagnostics of urologic cancers with 13+ years in biotechnology and more than 30,000 patients tested to date. It needed a healthcare CRM system for its direct US sales force to support sales and performance management across a continuous sales model, so it worked with ScienceSoft on a Dynamics 365 project.

In 4 months, ScienceSoft delivered CRM functionality for sales management, performance dashboards, customer analytics, sales literature, and mobile access. The system included opportunity management, customer satisfaction monitoring, an interactive US map by ZIP code, and reporting dashboards, and the company has been using it since early 2016 while ScienceSoft continues maintenance.