Case Study: National Public Transport Agency automates B2B sales management with ScienceSoft’s Microsoft Dynamics CRM consulting

Custom CRM and Sales Automation for National Public Transport Agency

The National Public Transport Agency, a non-commercial EU government agency, needed a customized B2B CRM system to automate sales management as part of a larger effort to integrate the national transportation system and centralize public transport information. It asked ScienceSoft, a Microsoft Dynamics CRM consultant and Microsoft Silver Certified Partner, to support the project.

ScienceSoft provided consulting and customization for Microsoft Dynamics CRM with a team of CRM and .NET specialists. The solution added sales automation, integration with the enterprise traffic control system, workflow notifications, email marketing, Excel data export, and advanced analytics and reporting. It helped the agency fully automate sales force tasks and processes, improve customer base management and acquisition, increase productivity by removing manual routine work, and optimize interaction with commercial transport operators.