Case Study: Big Red Book streamlines subscriber management and sales with ScienceSoft’s Microsoft Dynamics CRM Online

Big Red Book optimizes CRM for 35,000+ SMEs with ScienceSoft

ScienceSoft was engaged by Big Red Book, a leading provider of accounting software for SMEs, to address a challenge in optimizing sales and managing its base of over 35,000 cloud accounting subscribers. The client needed a tailored CRM system to enhance customer acquisition and handle the full lifecycle of subscriptions.

ScienceSoft delivered a customized cloud CRM solution using Microsoft Dynamics CRM Online. The system provided end-to-end sales optimization through features like sales automation, integrated marketing tools, and comprehensive subscription management. This solution enabled more productive management of the subscriber base and created opportunities for sustainable growth by optimizing sales processes across all customer communication channels.

Big Red Book