Case Study: Big Red Book improves subscription management and sales automation with ScienceSoft’s Microsoft Dynamics CRM Online customization

Big Red Book - Customer Case Study

Big Red Book, a provider of accounting and payroll software for small and medium-sized enterprises, needed to optimize sales and manage new and existing subscriptions more effectively. With more than 35,000 businesses subscribed to its cloud accounting service, Big Red Cloud, the company worked with ScienceSoft to tailor a CRM system for its subscription-driven business.

ScienceSoft used Microsoft Dynamics CRM Online to build a cloud-based CRM solution with contact import from MS Excel, email marketing tools, sales automation, subscription alerts, discounts by membership level, analytics, and report generation. Integrated with the company’s website and call center, the system supported more productive management of 35,000 SMEs across the UK and Ireland and gave Big Red Book more insight across communication channels and better sales process control.

Big Red Book