Case Study: a US-based IT distributor improves email tracking and reduces spam with ScienceSoft’s EmailScoop for Dynamics CRM

a US-based IT distributor reduces CRM spam and misrouted emails with ScienceSoft

A US-based IT distributor faced challenges with their default Dynamics CRM email tracking tool, which failed to correctly sync emails from their Exchange Web Service address book, causing miscommunication and CRM overload with spam. They engaged ScienceSoft to deploy its proprietary EmailScoop tool to resolve these issues.

ScienceSoft implemented its EmailScoop tool and customized it by disabling the automatic creation of contacts from new senders. This solution ensured accurate email tracking for existing contacts and prevented spam from entering the CRM. As a result, the client achieved reliable email synchronization, eliminated lost or misassociated emails, and secured their CRM from unwanted messages.