Case Study: a retail bank with 7 million clients streamlines sales and management with ScienceSoft's CRM development

a retail bank with 7 million clients streamlines CRM for 7,000 employees with ScienceSoft

ScienceSoft was engaged by a software company client to assist in developing a CRM system for a retail bank with 7 million clients. The challenge was to streamline the development process to ensure timely delivery of a system aimed at enhancing sales and managerial activities across the bank's 180 branches.

ScienceSoft developed three key modules using Microsoft Dynamics CRM: customer base management, sales activities planning, and advanced analytics. This solution helped the client implement new features on schedule, resulting in a system that enhances the bank's everyday managerial activities and improves customer engagement.