Case Study: a leading international FMCG corporation achieves streamlined trade marketing planning across 60+ markets with ScienceSoft

a leading international FMCG corporation reaches 60+ markets with ScienceSoft

ScienceSoft was engaged by a leading international FMCG corporation to address its challenge of boosting worldwide sales. The customer needed a complex and customizable trade promotion management software to plan and execute tailored marketing activities across its 180+ global markets.

ScienceSoft developed two interconnected applications: a web-based field planning tool and a mobile iOS platform for territory executives. The solution provided the customer with a single system to effectively plan and control region-specific trade promotions, which is now applied in more than 60 countries, improving alignment and efficiency from planning down to execution.