Case Study: a leading global FMCG company achieves data-driven brand health tracking with ScienceSoft BI solution

a leading FMCG company tracks 8,000 brands with ScienceSoft

The Client, one of the world's three leading FMCG companies, faced the challenge of manually analyzing consumer survey data for its 8,000+ global brands, which prevented them from gaining valuable market insights. To get real value from this vast amount of data and analyze brand strengths and weaknesses, they needed an advanced analytical system with rich reporting capabilities, which led them to partner with ScienceSoft for a BI implementation.

ScienceSoft delivered a brand health tracking system that processes survey data to create a variety of customizable reports, drillable by numerous criteria and featuring color-coded trends for quick analysis. The solution included an Analytical Cube for advertising channel statistics. This allowed the client to ensure data-driven decision making, manage marketing strategies, track goods potential, and predict outcomes of brand positioning changes, with the system being successfully implemented and actively used.