Case Study: a large media company boosts reader loyalty with ScienceSoft’s Microsoft Dynamics CRM customization

a large media company automates loyalty management for 5 million readers with ScienceSoft

ScienceSoft was commissioned by a large media company to create a loyalty program module within their Microsoft Dynamics CRM system. The client, which serves over 5 million readers, needed to automate its loyalty program to increase customer satisfaction and compete more effectively in the market.

The solution ScienceSoft delivered automatically calculates and tracks bonus points and membership levels for readers, using customizable calculation patterns to ensure accuracy. This loyalty management system provides an intuitive interface for both managers and customers. As a result, the media company automated its loyalty program management for its millions of readers, increasing customer engagement and satisfaction.