Case Study: a Belgian apparel and shoe manufacturer and retailer boosts mobile engagement with ScienceSoft’s fashion app

a Belgian apparel and shoe manufacturer and retailer launches a native iOS fashion app with ScienceSoft

ScienceSoft developed an iOS advertising application for a Belgian apparel and shoe manufacturer and retailer. The customer needed to strengthen their mobile and social media presence to target young people. Their challenge was to find a reliable vendor to create a marketing tool that would promote new collections, drive in-store traffic, and boost Facebook engagement.

ScienceSoft delivered a native iOS app featuring a virtual persona for trying on clothes and gamification elements. The solution allowed users to create and share outfits, view new collections with store inventory maps, and interact via Facebook. The successful project resulted in an engaging marketing application that also functioned offline. ScienceSoft's solution effectively met the customer's goals for promotion and customer engagement.