Case Study: Simon Malls drives holiday traffic and new media revenue with The Science Project's AR scavenger hunt

Simon rolls out AR scavenger hunt to 79 malls with The Science Project

The Science Project was engaged by Simon Malls, a major property owner, to create a new media platform. The challenge was to develop a solution that would engage entire families during visits and, in doing so, open up a new revenue opportunity for involving brands.

To address this, The Science Project built a scalable augmented reality scavenger hunt for the holiday season. This AR platform was designed to drive traffic throughout the malls and collect valuable first-party shopper data. The solution was successfully rolled out in partnership with Crocs across all 79 U.S. properties, establishing a new standard for media opportunities and creating additional value from the malls' digital footprint.

Simon