Case Study: a leading e-retailer boosts credit adoption and reduces losses with Scienaptic AI

How we are driving a robust credit program for a leading e-retailer

Scienaptic AI partnered with a leading e-retailer that sought to overhaul its credit program strategy to improve customer adoption. The primary challenges included a system that did not serve cash-paying customers well and a credit limit structure that was not tied to individual spending patterns, which was hampering growth.

The solution implemented by Scienaptic AI utilized its Common Data Model and AI platform to build robust credit risk and propensity models. This enabled the e-retailer to group customers by risk and propensity and assign optimized credit limits based on hidden purchase patterns. As a result, Scienaptic AI helped the client achieve a reduction in loss rates by 16.5 million and an increase in purchases by 100 million.