Case Study: a US-based media agency achieves 1,428% more conversions with Scibids

US-Based Media Company - Customer Case Study

An US-based media company faced the challenge of optimizing a new pharmaceutical client's campaign performance while also maximizing operational efficiency for its internal trading team. Partnering with Scibids, the company sought a machine learning solution to create a highly tailored and more effective advertising approach.

Scibids built and executed a custom bidding algorithm designed for the unique needs of the pharmaceutical campaign. This solution delivered exceptional results, driving a 1,428% increase in conversions and reducing the cost-per-acquisition by 90%. Furthermore, the Scibids implementation allowed for a 47% increase in ad spend, which generated significantly greater campaign reach.