Case Study: a leading online retailing company achieves 71% lower cost-per-qualified-visitor with Scibids

Leading Online Retailing Company - Customer Case Study

A leading online retailing company approached Scibids with the challenge of finding a new solution for its digital video campaigns. The company's goal was to improve upon its solid results from YouTube by minimizing its cost-per-visit for campaigns running on the open internet, making efficiency a key priority.

Scibids addressed this by building bespoke AI bidding models on top of the Appnexus Programmable Bidder, leveraging impression-level data and conversion feeds. This solution delivered a dramatic 71% decrease in Cost-per-Qualified-Visitor for the retailer when compared to its previous YouTube campaign benchmark.