Case Study: Mbuy achieves greater campaign automation and efficiency with Scibids

Leading Media Planning and Buying Company - Customer Case Study

The customer, Mbuy, a leading media planning and buying agency, needed to increase campaign automation and drive greater results without the high cost and risk of building an in-house data science team. Their challenge was to enhance both organizational efficiency and campaign performance while remaining at the forefront of advertising technology. They turned to the vendor, Scibids, to implement its machine-learning solution.

Scibids provided its machine-learning plugin to automate campaign pacing and optimization. This solution allowed Mbuy to quickly achieve a high degree of automation, which improved internal efficiency and enhanced external campaign performance. As a result, Mbuy was able to scale the technology immediately, securing a stronger competitive position in the market.