Case Study: Miami Downtown Development Authority revitalizes Downtown Miami with Schwartz Media Strategies

Miami Downtown Development Authority reaches 41,000 social followers and $4.5 billion in retail revenue with Schwartz Media Strategies

The Miami Downtown Development Authority, a city agency promoting Downtown Miami, faced a significant public perception challenge following a negative New York Times article that portrayed the area as a bust. Schwartz Media Strategies was retained to handle public relations and reshape this narrative.

Schwartz Media Strategies implemented a comprehensive communications campaign using proactive media relations, marketing, and social media to rebrand downtown as a dynamic, 24/7 destination. The results were substantial, including billions in new investment, international press coverage, and record tourism. Social media engagement grew to over 41,000 followers, and the campaign message now reaches over 4 million people yearly, successfully establishing the area as a top-tier global neighborhood.

Miami Downtown Development Authority