Case Study: Bowlmor AMF, Inc. achieves unified, scalable training across 9,500+ employees and 300+ locations with Schoox

Bowlmor AMF - Customer Case Study

Bowlmor AMF, the world’s largest owner and operator of bowling centers with about 9,500 employees across 300 locations, grew rapidly through acquisitions and inherited three brands with inconsistent training approaches. Without a centralized LMS and with geographically dispersed teams, the company needed a single, engaging training system to deliver video-based content and standardize how associates learn and perform.

Bowlmor AMF chose Schoox for its ease of use and fast implementation, going live in roughly six weeks after addressing a browser compatibility issue. The team launched the Bowlmor AMF OnLane Academy to deliver consistent training across all locations, improving shared language, frontline feedback and collaboration. The platform accelerated content expansion, boosted employee understanding and engagement, and supported higher satisfaction and retention.

Bowlmor AMF, Inc.

Vickie Frisbee

Senior Director of Training & Development