Case Study: Alamo Drafthouse Cinemas achieves rapid, certified onboarding and improved guest satisfaction with Schoox

Alamo Drafthouse Cinemas - Customer Case Study

Alamo Drafthouse Cinemas is an Austin-based movie-theatre chain (about 3,100 employees across 25 locations) known for dinner, drinks and films. As the brand expanded, leadership needed to move from paper to digital training, improve communication, simplify workflows for frontline staff, and create a world-class, scalable training program to support rapid venue openings.

They chose Schoox for its HotSchedules single sign-on, push notifications, social-style interface and easy video course creation. Schoox let them certify new hires (180–200 per venue) before day one, modernize the Train‑the‑Trainer program, track progress, and publish venue-specific public/private courses. The platform sped up openings, improved ongoing updates and guest satisfaction, enabled self-directed career learning, and centralized brand materials in a searchable library.

Alamo Drafthouse Cinemas

Kody Sandel

National Training Manager