Case Study: Starkville Oktibbeha School District improves web accessibility and unified branding with SchoolStatus

Starkville Oktibbeha School District improves website accessibility for 5,000 students with SchoolStatus

The Starkville Oktibbeha School District faced a significant challenge when it received a formal complaint from the U.S. Department of Education’s Office for Civil Rights that its website was not ADA-compliant. Concurrently, the district's communications lead, Nicole Thomas, identified that their outdated website and cumbersome content management system were failing to tell the district's positive story and engage the community effectively following a recent consolidation. To address these issues, they turned to the vendor SchoolStatus and its product, SchoolStatus Sites & Apps.

SchoolStatus implemented a new online communication strategy, providing the district with an ADA-compliant website platform, ongoing monitoring for accessibility, and training for content managers. The solution included using pre-designed themes to establish a unified brand across all district schools and tools to optimize content and navigation. As a result, SchoolStatus helped Starkville Oktibbeha create a professionally designed, accessible website that improved community relations and enrollment recruiting, receiving rave reviews from parents, teachers, and the community.

Starkville Oktibbeha School District