Case Study: School for Community Learning boosts enrollment inquiries with SchoolMint

Increasing Enrollment in a Competitive City

School for Community Learning is a small private school in Indianapolis, Indiana, focused on holistic, community-centered education. With more than 40 other school choices within three miles, it faced a highly competitive enrollment environment and needed to raise awareness, but had limited time and internal resources to improve student recruitment. It turned to SchoolMint for help.

SchoolMint worked with School for Community Learning on a secret shopper audit and a SchoolMint Engage enrollment-focused website. The audit provided an actionable list of improvements to the parent experience, while the new site helped tell the school’s story more clearly and drive inquiries, tour requests, and applications. By January, the school had enough applications to backfill graduating students and recorded 100 tour or brochure requests, a strong result for a small school.

School for Community Learning