Case Study: Baltimore International Academy East attracts 109 new families with SchoolMint

How Baltimore International Academy East attracted 109 new families — and improved their student recruitment process — by advertising their school on social media

Baltimore International Academy East, a free public charter school in Baltimore, Maryland, needed to increase student enrollment to support its language immersion and International Baccalaureate programs. With 159 schools competing for students in the Baltimore City Public Schools system, the school turned to SchoolMint for help with school social media advertising.

SchoolMint created a four-week digital campaign that included audience research, a parent persona, A/B testing, a Facebook page, a slideshow video, and ads on Facebook and Instagram. The campaign generated 44,953 in reach and 204,993 impressions, along with 383 leads, 299 replies, and 109 scheduled calls with the admissions team, giving Baltimore International Academy East 109 interested families to contact.

Baltimore International Academy East