Case Study: Career Academy South Bend boosts student enrollment and streamlines registration with SchoolMint

Combining Marketing CRM and Enrollment Services Leads to Increased Student Enrollment

Career Academy South Bend, a public charter school network in South Bend, IN (~1,300 students), struggled to attract and communicate with families amid strong competition and a burdensome 29‑page enrollment application. To modernize recruitment and enrollment, the school partnered with SchoolMint and adopted SchoolMint’s K‑12 Strategic Marketing Solutions, SchoolMint Connect (formerly Enquiry Tracker), and SchoolMint’s student registration platform.

SchoolMint implemented integrated marketing, CRM, and digital registration tools that automated communications, centralized enrollment data, and delivered customizable reports. As a result, SchoolMint helped Career Academy cut enrollment completion from hours to minutes, produce year‑over‑year data and real‑time ROI on marketing, optimize its marketing spend, expand the charter network to new facilities, and improve family engagement and staff work‑life balance.

Career Academy South Bend

Rob Koehler

Director of Marketing, Public Relations and Enrollment