Case Study: Midwest Charter School maintains enrollment campaign visibility during a planned pause with SchoolMint

Campaign Visibility During a Planned Pause

Midwest Charter School needed a reliable way to generate enrollment inquiries through digital advertising while keeping clear visibility into performance. The school also had to monitor campaign pacing closely during recruitment windows, including a planned early pause in December because of competing holiday auction costs.

SchoolMint provided SchoolMint-supported Meta reporting to track campaign performance and support restart planning. The reporting preserved visibility into 5,108 impressions, 2,164 reach, 23 clicks, and a 0.45% CTR, while month-over-month comparisons and creative insights helped guide the next launch window.