Case Study: North Carolina Charter School achieves measurable enrollment growth with SchoolMint

North Carolina Charter School: Digital Ads That Prioritize Best-Fit Enrollment Leads

North Carolina Charter School partnered with SchoolMint to support enrollment growth and improve the quality of its inquiry pipeline. The school was working toward a 900+ student goal and had 348 students enrolled year-to-date, while also wanting clearer reporting to guide recruitment decisions and family follow-up.

SchoolMint ran Meta campaigns with monthly performance reporting, tracking leads, warm leads, and warm-lead conversion rate to help the school prioritize best-fit families. In December, the campaign delivered 11 leads and 2 warm leads, and 73% of leads came from the presentation video creative format.