Case Study: USF College of Nursing boosts nursing program applications with Schifino Lee Advertising

USF College of Nursing drives 18.8K clicks with Schifino Lee Advertising

The USF College of Nursing engaged Schifino Lee Advertising to boost applications and enrollment for its graduate nursing programs. The challenge was to establish the college as the leading nursing program in Florida and leverage its national ranking to capture the interest of potential applicants.

Schifino Lee executed a digital campaign consisting of tailored landing pages for each program and a targeted Google Ads Search campaign. This strategy successfully directed prospective applicants to the college's offerings. The campaign generated 250,000 impressions and 18,800 clicks, achieving a 7.52% click-through rate that was well above average.

USF College of Nursing